Who Wins the TV Battle?
LG or Samsung?

If you’re looking for a new TV and are baffled by the models on offer, it can put you right off, sending you straight into the comforting arms of a hot cup of coffee instead. All the tech speak, different brands and specs can be confusing, so I’m going to take a look at the two biggest giants in the TV manufacturing world – LG and Samsung, and try to make your decision a little easier.

LG and Samsung are both based in South Korea, and have, between them, the largest slice of the huge US and UK markets. There has always been a rivalry between them, and every year, in an effort to outperform and outsell the other, both release a range of models onto the shelves. Similar in quality, there are, inevitably, good and bad points across the board, with neither winning the battle outright.

LG pits its webOS platform against Samsung’s Tizen with both appearing very similar on the surface. The design layouts include horizontal menu bars, icons for streaming services and both can be customized to suit the user. But LG may just come out on top with its ThinQ AI. The search algorithms, according to popular opinions and industry experts alike, are wider and better than those of Tizen. Google Assistant, built into LG’s OLED TVs, also beats the easily confused, and less able, Bixby into submission.

Moving on to the all important screen display. LG’s organic light emitting diode (OLED) produces its own light, eliminating the need for backlighting and allowing screens to be wafer thin. The ability to control individual pixels lends blacks a rich deepness, bright lights gain a magical luminosity and the whole image is pulled together in a realistic and vibrant picture. Samsung’s quantum technology (QLED) uses the color dots across the screen to produce bright, vivid images, and multiple dimming zones to control the tonal contrasts.
It does struggle slightly to show dark and light zones simultaneously, however, unless you’re comparing the two technologies side by side, they are indistinguishable in terms of quality, with both OLED and QLED producing impressive visuals.

Both giants seem happy to spread their innovative designs across their range of models, from budget to high end, which, for the consumer, means that even for a modest price, you can benefit from smart technology, and 4K, right through to, at the top end, large screens and 8K. With constantly evolving technology, and improved designs, the sky’s the limit for both LG and Samsung, which can only be a good thing for the rest of us!

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