Hisense Roku TV 43" class R7E (42.6" diag.) 4K UHD Roku TV with HDR (43R7080E)
- UHD 3840 X 2160 LED Panel
- HDR Compatible
- Motion Rate 120
- Built-In Wi-Fi & Ethernet Connectivity
Chinese firm, Hisense, has strong links with both Sharp Corporation and Toshiba. With a license to produce TVs under the Sharp branding, and in 2017 acquiring the license to trade under the Toshiba name, the company has made huge inroads into the global TV marketplace. With fingers in many other pies, including Whirlpool, they have come a long way from manufacturing radios in 1969.
The R7E 4K is their biggest TV release this year and is hitting all the right spots. As the gap between low budget models with a performance to match, and those at the other end of the spectrum, lessens, the R7E steps up.
It has to be said that the design of this series 7 model isn’t particularly inspiring, but the build quality is good, the thin bezels avoid interfering with the viewing experience and the glossy, retro-style feet are a nice touch. At a little over two inches thick, it would be nice to see this slimmed-down more, but even if wall-mounted, this isn’t a major gripe. Hisense have given a lot of consideration to the connectivity options, with easily accessible ports, including 3 HDMI, USB, ethernet and headphone jack. Some manufacturers seem to think it’s amusing to make the ports as hard to reach as possible – it’s really not!
The R7E uses the Roku platform for its interface, which we consider to be one of the better ones out there. With access to a vast library of apps and streaming services, it’s got pretty much everything covered, including the sacred trinity of Netflix, Amazon, and YouTube. It’s a shame, therefore, that the nicely designed remote lacks a mic, and the voice control must be accessed via the app – although this can be downloaded onto any device.
Although Dolby Vision isn’t supported by the R7E, HD offers a pretty decent picture quality, while the SDR lends a wide gamut of accurate, lifelike colors, producing a vibrant, balanced image. With contrasts that are superior to others in this price band, blacks are true and deep, and whites lack that annoying halo that many cheaper models have. Contours and textures are nicely reproduced, and with a refresh rate of 120Hz providing smooth rolling action scenes, the R7E for picture quality alone is well worth some serious consideration.
Adding to the immersive visual experience, the audio is pretty decent, too. Whilst it lacks the extended thrum of a dedicated soundbar, the R7E’s built-in speakers provide a good solid performance, with no irritating distortion at higher volumes (and the volume can go to roof-lifting level).
The Hisense R7E, then, promises big, and actually delivers. If put head-to-head with some of the high end, high price models around, this comes out looking smugly superior. Which, for such a budget-friendly price, is a great reason to buy.